I love these things, they're great ways of telling stories...even though they can sometimes be rather far fetched - I guess that's half the fun.

For the people that don't know an ARG (alternate reality game) is an interactive narrative that uses the real world as a platform, often involving multiple media and game elements, to tell a story that may be affected by participants' ideas or actions. Wikipedia

The low down with Reebok latest marketing campaign is thus. Lewis Hamilton - Jet setting motor car driver - has decided to put this new discovered talent for stealing/rescuing famous paintings to fairly good use (think the Thomas Crown Affair). He has decided that paintings he sees on his travels around the world would be better off in Museums, rather than in wealthy business men's bathrooms. I can see the logic in that...I think.

So where do you come in? I will let Lewis introduce you to his team and explain the rest:

Since that first job, the operation has got a lot more sophisticated. I’m what you might call the ‘front man’ but it’s a real team effort now. Anna, she arranges everything. Joe trains my body and mind. Lenny, he’s - well, Lenny doesn’t do much but he has his uses.

And then there’s you. That’s right - the world is just too big for the four of us to sort out. I’ve had too many close calls. We need help. We need you - seeing what we can’t see, hearing what we can’t hear. The vital last member of the team.

The best place to start if you want to get involved would be here: www.secretlewis.com/.


Also - as normal with these things - the guys over at the unfiction forums (the ARG specialists) are following the events, although it will probably contain spoilers.